Recently, Agustina Seca, Export Manager for Latin America, conducted a tour in Paraguay with the aim of strengthening collaboration with Shopping China, our distributor in the country, and providing commercial support.
Tastings were held with consumers, and the sales team specializing in wines received training. Shopping China is not only well-known in Paraguay but also attracts a steady flow of people from various nationalities due to its diverse product range and strategic location.
“Renacer has been present in the Paraguayan market for many years, and this trip reaffirmed the strong relationship with Shopping China. Looking ahead to 2024-2025, the winery aims to increase its presence and improve brand positioning in the country,” said Agustina.
One of the key strategies to achieve this goal will be boosting sales through the upcoming opening of a new Shopping China store, which will span 93,000 square meters.
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