We participated in the tour of the Pennsylvania Liquor Control Board (PLCB) organized by Wofa during their visit to Mendoza. During the visit, the PLCB team had the opportunity to learn about our wine production process and experience firsthand our winery culture.
This meeting allows us to grow in key markets like the United States. The PLCB visit provided us with the chance to establish close dialogue, present our latest innovations, and explore new collaboration opportunities to bring our wines to more consumers in North America.
Luis Suriani, Export Manager for the United States, commented on the visit: "We presented our winemaking techniques, highlighting the influence of the terroir and sustainability in each of our wines. This is a significant step in our international growth journey."
The PLCB visit represents a valuable opportunity to strengthen our presence in the competitive U.S. market. By presenting our innovations and highlighting the unique value of our wines, we are laying the foundation for new commercial alliances and expanding our reach in North America.
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