Collaboration with our importers and distributors is essential for achieving optimal market performance. For this reason, our team of export managers is conducting technical seminars for sales teams, aiming to provide new insights and maintain regular conversations beyond commercial tours.
The first market where we are implementing this series of seminars is the United States, one of our most important markets. The first teams to participate were Qrench Fine Wine from Nebraska and Badger Liquor from Wisconsin.
“These training sessions are valuable because they allow us to equip sales teams with more tools while also enriching ourselves with their on-the-ground insights,” says Luis Suriani, Export Manager for the United States.
Since the initiative began a month ago, we have trained nearly seventy salespeople and hope to expand this program to other markets where we operate.
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