TOUR ACROSS THE AMERICAS 2025

In March, Bodega Renacer undertook an intensive and enriching commercial tour across Central and North America, with the objective of further reinforcing our international presence, solidifying strategic alliances, and exploring new opportunities for our wines.

The tour included stops in the United States, the Dominican Republic, Turks & Caicos, the Bahamas, and Panama, following a carefully designed itinerary aimed at strengthening our brand positioning, deepening commercial ties, and opening new doors in key markets.

In Miami (USA), we participated in a specialized duty-free and travel retail trade fair—an expanding industry that connects millions of consumers in airports, airlines, cruise ships, and border shops. The event provided an ideal setting to initiate conversations with buyers from these strategic channels. We also took the opportunity to meet with current clients, reinforcing relationships and exploring future collaborative projects.

In the Dominican Republic, we held meetings with the country’s leading importers. Their enthusiasm for incorporating our labels into their portfolios was evident. Our objective is clear: to rekindle this partnership with a long-term vision and continue expanding the reach of Argentine wine.

Our visit to Turks & Caicos marked a reunion with one of our long-standing clients. It was truly rewarding to see our wines well-positioned in top-tier restaurants and specialty stores. Together with their commercial team, we tasted new vintages and outlined the work plan for 2025—confident that, even in challenging contexts, consistency and quality pave the way for sustained growth.

In Nassau, Bahamas, we toured hotels, restaurants, and retail outlets, confirming that our Malbec continues to serve as a distinguished ambassador of Argentine wine in the region. We trained the local sales team and worked closely on new strategies to maintain our brand’s leadership on the island.

Finally, the tour concluded in Panama, where we took part in the renowned international trade fair Expo Comer Panama. Our participation allowed us to support our local importer and enhance Renacer’s visibility in the Panamanian market. Through a business roundtable, we also opened conversations with potential partners from Costa Rica, El Salvador, and Ecuador.

As a fitting conclusion, we were honored with an invitation to an institutional event at the Argentine Embassy—an ideal occasion to share our story, the unique character of our Mendoza terroir, and the passion that inspires each of our wines.

Each of these initiatives reflects Bodega Renacer’s ongoing commitment to bringing the identity of Argentine wine to new corners of the world—always with excellence as our goal and passion as our driving force.