We took part in a business round in Buenos Aires

Bodega Renacer took part in the Business Round organized by ProMendoza and COVIAR, a strategic platform designed to strengthen the international projection of Argentine wine and create new commercial opportunities.

The event took place in Buenos Aires and brought together importers from Colombia, Uruguay, Paraguay, and Peru, allowing us to hold personalized business meetings with representatives from each market.

Through these meetings, we were able to present our wines, exchange commercial information, and explore potential partnerships—without the need to travel abroad.

In addition to the business rounds, the fair included a series of training sessions specifically aimed at strengthening the wine industry. The program addressed two key pillars for export development:

• Quality standards and technical requirements for international commercialization.

• Marketing strategies for external markets, with a focus on positioning, trends, and growth opportunities.

Initiatives like this are essential to further promote the presence of Argentine wine worldwide and to enable wineries such as Renacer to continue building strong commercial relationships, expanding markets, and strengthening their value proposition at an international level.